Digital Marketing Transformation for Hotel Madhuram Royale

Client

Hotel Madhuram Royale

Group

Shri Ram Excellency Group

Industry

Hospitality and Restaurant

Duration

2023 – Present

Agency

Sabhi Digital

Hotel Madhuram Royale, part of the esteemed Shri Ram Excellency Group, entered the digital landscape in 2023 with zero social media presence. Recognizing the need for a robust online footprint to attract and engage customers, they partnered with Sabhi Digital. Our mission was to build their brand online from scratch and position them as a top choice in the hospitality and restaurant industry.

Objective

  1. Establish Social Media Presence: Create and grow a strong social media presence.
  2. Enhance Engagement: Develop engaging content to interact with potential customers.
  3. Drive Traffic and Bookings: Utilize digital channels to increase website traffic and bookings.
  4. Optimize Advertising Spend: Implement effective ad strategies to maximize ROI.
  5. Automate Communication: Streamline customer interactions through WhatsApp automation.
  6. Showcase Ambiance and Services: Highlight the hotel’s features and restaurant offerings through high-quality visuals.

Strategies and Implementations

Social Media Management & Content Planning
  • Account Creation: Set up profiles on major social media platforms.
  • Content Calendar: Developed a detailed content calendar to ensure consistent posting.
  • Engaging Posts: Created posts featuring hotel amenities, special offers, customer testimonials, and behind-the-scenes content.
Social Media Ads & Meta Ads
  • Targeted Advertising: Designed ad campaigns targeting specific demographics and interests.
  • Ad Optimization: Continuously monitored and optimized ads for better performance.
  • Seasonal Campaigns: Implemented campaigns for festive seasons and special events to attract more guests.
Video Editing
  • Promotional Videos: Produced high-quality videos showcasing the hotel’s ambiance, rooms, and restaurant.
  • Customer Testimonials: Edited video testimonials to build trust and credibility.
Website Development
  • User-Friendly Design: Developed a visually appealing and easy-to-navigate website.
  • SEO Optimization: Ensured the website was optimized for search engines to attract organic traffic.
  • Booking Integration: Integrated a seamless booking system to facilitate direct reservations.
WhatsApp Automation
  • Customer Interaction: Automated responses to common inquiries and booking confirmations.
  • Promotional Messages: Sent targeted promotions and updates to subscribers.
Product Shoot
  • Professional Photography: Conducted a professional photo shoot to capture the hotel’s best features.
  • Visual Content: Used high-quality images for social media posts, ads, and the website.

Results

  1. Social Media Growth: Established a strong social media presence with significant follower growth across platforms.
  2. Increased Engagement: Enhanced interaction rates through engaging content and targeted campaigns.
  3. Higher Traffic and Bookings: Notable increase in website traffic and direct bookings through optimized digital strategies.
  4. Improved ROAS: Achieved a high Return on Ad Spend through effective ad management.
  5. Efficient Communication: Streamlined customer interactions and boosted engagement through WhatsApp automation.
  6. Brand Visibility: Successfully showcased the hotel’s unique offerings, attracting more customers.

Conclusion

The partnership between Hotel Madhuram Royale and Sabhi Digital highlights the transformative power of a comprehensive digital marketing strategy. Starting from zero social media presence, we successfully established and grew their online footprint, resulting in increased engagement, traffic, and bookings.

Social Media Marketing