Client
Priya Hospital
Industry
Healthcare
Duration
2023 – Present
Agency
Sabhi Digital
Priya Hospital, is a respected healthcare institution in Jaisalmer, dedicated to providing high-quality medical services. In 2023, they partnered with Sabhi Digital to boost the hospital’s online presence and increase brand awareness within Jaisalmer and beyond.
At the start of our collaboration, Priya Hospital had a limited online footprint. Through a comprehensive digital marketing strategy, we aimed to expand the hospital’s reach and establish it as a trusted healthcare provider in Jaisalmer.
Objective
- Increase Brand Awareness: Establish Priya Hospital as a well-known healthcare provider in Jaisalmer.
- Enhance Online Presence: Boost social media presence and engagement.
- Improve Patient Engagement: Utilize engaging content to connect with the community.
- Streamline Marketing Efforts: Implement efficient digital marketing processes.
- Reach Jaisalmer’s Audience: Utilize Meta Ads to effectively target and reach the local audience.
Strategies and Implementations
Social Media Management & Content Planning
- Consistent Posting: Regular updates with engaging and informative content.
- Content Variety: A mix of health tips, patient testimonials, staff highlights, and behind-the-scenes glimpses.
- Visual Appeal: High-quality images and videos to attract and retain followers.
Website Development
- User-Friendly Design: Easy navigation and visually appealing design.
- SEO Optimization: Ensuring the website is optimized for search engines to attract organic traffic.
Graphic Designing & Content Creation
- Visual Content: Designed eye-catching graphics for social media posts, and promotional materials.
- Content Development: Created compelling written content to accompany visual posts, highlighting features and services.
Photo and Video Shoot
- Professional Shoots: Conducted professional photo and video shoots.
- High-Quality Visuals: Used these visuals across social media, and advertising campaigns.
Meta Ads
- Precise Targeting: Leveraged Meta’s advanced targeting options to reach specific demographics in Jaisalmer.
- Engagement Focus: Created ads designed to foster engagement and drive traffic to Priya Hospital’s online platforms.
- Performance Tracking: Regularly analyzed ad performance to refine and improve results.
Results
- Increased Awareness: Significant growth in local awareness, with Priya Hospital now recognized as a leading healthcare provider in Jaisalmer.
- Enhanced Social Media Presence: Substantial increase in followers and engagement on social media platforms.
- Improved Patient Engagement: Increased interaction and connection with the community through engaging content.
- Streamlined Marketing Processes: Efficient digital marketing processes saving time and improving overall effectiveness.
- Effective Targeting: Successful use of Meta Ads to reach and engage Jaisalmer’s audience.
Conclusion
The partnership between Priya Hospital and Sabhi Digital showcases the impact of a comprehensive digital marketing strategy. Through a combination of targeted ads, engaging content, and efficient marketing processes, we were able to significantly enhance Priya Hospital’s online presence and establish it as a trusted healthcare provider in Jaisalmer.
Social Media Marketing
