Client
Ritu Agarwal
Company Name
I Deserve
Brand Name
Energy Queens Hub
Industry
Energy Coaching
Duration
2021 – Present
Agency
Sabhi Digital
Energy Queens Hub, led by Ritu Agarwal, is a dynamic platform dedicated to empowering individuals through energy coaching. Ritu, an accomplished energy coach, began her journey with Sabhi Digital in 2021 with the goal of expanding her online presence and reaching a larger audience.
At the start of our collaboration, Ritu had a modest following of 5,100 on Instagram. Through a comprehensive digital marketing strategy, we aimed to amplify her reach and solidify her brand in the digital space.
Objective
- Increase Social Media Presence: Grow the follower base on Instagram and other social media platforms.
- Boost Engagement: Enhance interaction and engagement with the audience through compelling content.
- Improve ROAS (Return on Ad Spend): Optimize advertising strategies to achieve higher returns.
- Automate Marketing Processes: Implement automations to streamline marketing efforts.
- Develop Sales Funnels: Create effective webinar and sales funnels to convert leads into clients.
- Expand Marketing Channels: Utilize various digital marketing channels for a holistic approach.
Strategies and Implementations
Social Media Management & Content Planning
- Consistent Posting: Regular updates with engaging and value-driven content.
- Content Variety: A mix of posts including educational content, client testimonials, motivational quotes, and behind-the-scenes glimpses.
- Visual Appeal: High-quality images and videos to attract and retain followers.
Social Media Ads & Meta Ads
- Targeted Campaigns: Focused on reaching the right audience segments.
- Ad Creatives: Designed visually appealing and compelling ads to drive engagement.
- Optimization: Continuous monitoring and optimization to maximize ROI.
Automations
- Email Marketing: Automated email sequences to nurture leads and maintain engagement.
- CRM Integrations: Streamlined client management and follow-up processes.
Webinar Funnel
- Lead Magnets: Free webinars to attract potential clients.
- Conversion Optimization: Effective call-to-actions and follow-ups to convert attendees into paying clients.
WhatsApp Marketing
- Direct Communication: Personalized messages to engage with clients.
- Broadcast Lists: Regular updates and promotions sent to targeted groups.
Video Course Editing
- Professional Editing: High-quality editing for course videos to enhance learning experience.
- Engaging Content: Ensuring videos are informative and engaging to maintain viewer interest.
YouTube Management
- Channel Optimization: Regular updates and SEO optimization for better visibility.
- Content Strategy: A mix of tutorials, client success stories, and informational videos.
Podcast Management
- Content Planning: Regular podcast episodes covering relevant topics.
- Distribution: Ensuring podcasts are available on major platforms for maximum reach.
Website Development
- User-Friendly Design: Easy navigation and visually appealing design.
- SEO Optimization: Ensuring the website is optimized for search engines to attract organic traffic.
Video Sales Letter & Landing Pages
- Compelling VSLs: Creating persuasive video sales letters to boost conversions.
- Effective Landing Pages: Designing landing pages that capture leads and drive sales.
Results
- Follower Growth: Instagram followers increased from 5,100 to over 119,000.
- High ROAS: Achieved an all-time high Return on Ad Spend through optimized ad strategies.
- Enhanced Engagement: Significant increase in social media engagement and interaction.
- Streamlined Processes: Automated marketing processes saving time and improving efficiency.
- Lead Conversion: Successful implementation of webinar funnels leading to increased client conversion rates.
Conclusion
The partnership between Energy Queens Hub and Sabhi Digital showcases the impact of a well-rounded digital marketing strategy. Through a combination of targeted ads, engaging content, and efficient marketing processes, we were able to significantly grow Ritu Agarwal’s online presence and drive remarkable business results.
Social Media Marketing
