Client
Hotel Madhuram Royale
Group
Shri Ram Excellency Group
Industry
Hospitality and Restaurant
Duration
2023 – Present
Agency
Sabhi Digital
Hotel Madhuram Royale, part of the esteemed Shri Ram Excellency Group, entered the digital landscape in 2023 with zero social media presence. Recognizing the need for a robust online footprint to attract and engage customers, they partnered with Sabhi Digital. Our mission was to build their brand online from scratch and position them as a top choice in the hospitality and restaurant industry.
Objective
- Establish Social Media Presence: Create and grow a strong social media presence.
- Enhance Engagement: Develop engaging content to interact with potential customers.
- Drive Traffic and Bookings: Utilize digital channels to increase website traffic and bookings.
- Optimize Advertising Spend: Implement effective ad strategies to maximize ROI.
- Automate Communication: Streamline customer interactions through WhatsApp automation.
- Showcase Ambiance and Services: Highlight the hotel’s features and restaurant offerings through high-quality visuals.
Strategies and Implementations
Social Media Management & Content Planning
- Account Creation: Set up profiles on major social media platforms.
- Content Calendar: Developed a detailed content calendar to ensure consistent posting.
- Engaging Posts: Created posts featuring hotel amenities, special offers, customer testimonials, and behind-the-scenes content.
Social Media Ads & Meta Ads
- Targeted Advertising: Designed ad campaigns targeting specific demographics and interests.
- Ad Optimization: Continuously monitored and optimized ads for better performance.
- Seasonal Campaigns: Implemented campaigns for festive seasons and special events to attract more guests.
Video Editing
- Promotional Videos: Produced high-quality videos showcasing the hotel’s ambiance, rooms, and restaurant.
- Customer Testimonials: Edited video testimonials to build trust and credibility.
Website Development
- User-Friendly Design: Developed a visually appealing and easy-to-navigate website.
- SEO Optimization: Ensured the website was optimized for search engines to attract organic traffic.
- Booking Integration: Integrated a seamless booking system to facilitate direct reservations.
WhatsApp Automation
- Customer Interaction: Automated responses to common inquiries and booking confirmations.
- Promotional Messages: Sent targeted promotions and updates to subscribers.
Product Shoot
- Professional Photography: Conducted a professional photo shoot to capture the hotel’s best features.
- Visual Content: Used high-quality images for social media posts, ads, and the website.
Results
- Social Media Growth: Established a strong social media presence with significant follower growth across platforms.
- Increased Engagement: Enhanced interaction rates through engaging content and targeted campaigns.
- Higher Traffic and Bookings: Notable increase in website traffic and direct bookings through optimized digital strategies.
- Improved ROAS: Achieved a high Return on Ad Spend through effective ad management.
- Efficient Communication: Streamlined customer interactions and boosted engagement through WhatsApp automation.
- Brand Visibility: Successfully showcased the hotel’s unique offerings, attracting more customers.
Conclusion
The partnership between Hotel Madhuram Royale and Sabhi Digital highlights the transformative power of a comprehensive digital marketing strategy. Starting from zero social media presence, we successfully established and grew their online footprint, resulting in increased engagement, traffic, and bookings.
Social Media Marketing
