Client
Dinesh Tyres & Service
Industry
Automotive
Duration
2023 – Present
Agency
Sabhi Digital
Dinesh Tyres & Service, is a reputable automotive service provider specializing in tyre sales and maintenance. In 2023, Dinesh partnered with Sabhi Digital to enhance the brand’s online presence and drive leads during the peak summer season.
At the start of our collaboration, Dinesh Tyres & Service had limited online visibility and wanted to increase customer reach. Through a comprehensive digital marketing strategy, we aimed to amplify the brand’s reach and drive significant leads.
Objective
- Increase Brand Awareness: Establish Dinesh Tyres & Service as a leading automotive service provider.
- Generate Leads: Drive a high number of leads to boost sales.
- Enhance Online Presence: Boost social media presence and engagement.
- Reach the Right Audience: Utilize Meta Ads to effectively target potential customers.
- Highlight Outlets: Ensure all outlets are easily accessible to people.
- Streamline Marketing Efforts: Implement efficient digital marketing processes.
Strategies and Implementations
Social Media Management & Content Planning
- Consistent Posting: Regular updates with engaging and informative content.
- Content Variety: A mix of product highlights, customer testimonials, service tips, and behind-the-scenes glimpses.
- Visual Appeal: High-quality images and videos to attract and retain followers.
Graphics and Video Shoot
- Professional Graphics: Designed visually appealing graphics to enhance social media posts and ads.
- Video Shoot: Conducted professional video shoots to create high-quality promotional videos showcasing services and products.
Video Editing
- Professional Editing: High-quality editing for informative and engaging travel videos.
- Engaging Content: Ensuring videos are informative and engaging to maintain viewer interest.
Meta Ads
- Precise Targeting: Leveraged Meta’s advanced targeting options to reach specific demographics interested in automotive services during the peak season.
- Engagement Focus: Created ads designed to foster engagement and drive traffic to Dinesh Tyres & Service’s online platforms.
- Performance Tracking: Regularly analyzed ad performance to refine and improve results.
Outlet Highlighting
- Accessibility: Highlighted all Dinesh Tyres & Service outlets on online platforms for easy access to people.
- Location Marketing: Used geo-targeted campaigns to promote specific outlet locations.
Results
- Increased Awareness: Significant growth in brand awareness, with Dinesh Tyres & Service now recognized as a leading automotive service provider.
- High Lead Generation: Achieved a substantial number of leads, resulting in all services for the peak summer season being booked out.
- Enhanced Social Media Presence: Substantial increase in followers and engagement on social media platforms.
- Improved Customer Engagement: Increased interaction and connection with potential customers through engaging content.
- Effective Targeting: Successful use of Meta Ads to reach and engage the right audience, leading to high bookings.
Conclusion
The partnership between Dinesh Tyres & Service and Sabhi Digital showcases the power of a comprehensive digital marketing strategy. Through a combination of targeted ads, engaging content, professional graphics, video shoots, and efficient marketing processes, we were able to significantly enhance Dinesh Tyres & Service’s online presence, generate a high number of leads, and drive remarkable service bookings during the peak summer season.
Social Media Marketing
