Client
Pachranga Hotel & Resort
Industry
Wedding Destination and Hotel Rooms
Duration
2023 – Present
Agency
Sabhi Digital
Pachranga Hotel & Resort, a premier wedding destination and hospitality service, partnered with Sabhi Digital in 2023 to establish and grow their digital presence. Starting with zero social media presence, the objective was to build a robust online profile to attract potential guests and showcase the venue’s unique offerings.
Objective
- Establish Social Media Presence: Create and expand Pachranga Hotel & Resort’s social media footprint.
- Boost Engagement: Develop engaging content to interact with potential guests.
- Drive Traffic and Bookings: Use digital channels to increase website traffic and bookings.
- Maximize Advertising ROI: Implement effective ad strategies to ensure high returns.
- Highlight Offerings: Showcase the resort’s wedding and hospitality services through high-quality visuals.
Strategies and Implementations
Social Media Management & Content Planning
- Account Creation and Optimization: Established profiles on major social media platforms and optimized them for maximum visibility.
- Content Calendar: Developed a detailed content calendar to ensure consistent posting.
- Engaging Content: Posted a mix of content including wedding setups, room tours, guest testimonials, and behind-the-scenes preparations.
Social Media Ads & Meta Ads
- Targeted Ad Campaigns: Designed ad campaigns targeting couples planning weddings, families looking for vacation spots, and business travelers.
- Ad Optimization: Continuously monitored and adjusted ad strategies to improve performance and ROI.
- Seasonal Promotions: Launched campaigns around wedding seasons and holidays to attract more bookings.
Video Editing
- Promotional Videos: Created high-quality videos showcasing the resort’s beautiful wedding setups, luxurious rooms, and amenities.
- Guest Testimonials: Edited video testimonials from satisfied guests to build trust and attract potential clients.
Graphic Designing & Content Creation
- Visual Content: Designed eye-catching graphics for social media posts, advertisements, and promotional materials.
- Content Development: Created compelling written content to accompany visual posts, highlighting the resort’s unique features and services.
Photo and Video Shoot
- Professional Shoots: Conducted professional photo and video shoots capturing the resort’s best features, wedding setups, and guest experiences.
- High-Quality Visuals: Used these visuals across social media, the website, and advertising campaigns.
Results
- Established Social Media Presence: Built a strong social media presence from scratch, resulting in significant follower growth and engagement.
- Increased Engagement: Achieved higher interaction rates through engaging and visually appealing content.
- Higher Traffic and Bookings: Notable increase in website traffic and direct bookings due to optimized digital strategies.
- Improved ROAS: Attained a high return on ad spend through effective ad management and continuous optimization.
- Enhanced Brand Visibility: Successfully showcased Pachranga Hotel & Resort’s offerings, attracting more customers and improving brand visibility.
Conclusion
The partnership between Pachranga Hotel & Resort and Sabhi Digital highlights the effectiveness of a well-rounded digital marketing strategy. From zero social media presence to a thriving online profile, the resort has experienced significant growth in engagement, traffic, and bookings through targeted social media management, high-quality content creation, and strategic advertising.
Social Media Marketing
