KP Singh Music Academy: ~60 leads a day, 70–80% qualified

The challenge

KP Singh, a lyricist and rapper turned music producer, wanted to sell his music production courses online, but had never run a campaign before and had no idea what it needed.

What we did

• Campaign planning from zero: what videos, creatives and information the campaign needed.
• Ads built and run by our team on Facebook (Meta).
• Lead-quality focus from day one, so the campaign targeted people who would actually buy a course.

Results

On average the campaign brought around 60 leads a day, and by KP Singh’s estimate 70 to 80% of them were genuinely qualified.

[PLACEHOLDER: cost per lead, enrolments and revenue from the campaign]